5th Avenue Kicks Off its 200th Anniversary with the Return of the “Fifth Avenue Blooms” Display
Beginning June 11th and running through July 6th, a magnificent array of roses will once again beautify Manhattan’s 5th Avenue corridor between 51st and 58th Street with the return of “Fifth Avenue Blooms” for the fourth year as the Fifth Avenue Association kicks off the celebration of the iconic retail corridor’s 200th anniversary. Initially making its debut in May 2021 “as a gift to a recovering New York City,” the installation of 400 rose plants totaling roughly 2,500 to 4,000 individual stems has “grown into an annual, time-honored” display that creates positive memories and experiences for all visitors. This year’s display will be particularly special since it will include a “one-of-a-kind variety created specifically for the avenue’s birthday” called the “Fifth Avenue Rose,” which will be featured in 16 planters and framed by two grand floral arches. The new flower bred by the House of Meilland in France was introduced by Pennsylvania wholesale nursery Star Roses and Plants. The commemorative rose “produces deep magenta-purple blossoms and releases a bold fragrance with notes of cinnamon, clove and spice. Free live music on the weekends will add to the enjoyment, and many of the retailers, hotels, restaurants, and cultural institutions will be offering a variety of promotions and experiences, such as Longchamp, which will open a special sidewalk café outside its flagship store at 645 fifth Avenue.