New Single Occupancy Hotel Concept Opens in NoHo
New York City-based Dovetail + Co., a developer and operator focused on the creating of “imaginative hospitality,” launched its latest concept Now Now NoHo in the spring. Located at 338 Bowery in Manhattan’s NoHo neighborhood just north of East Houston Street, the 4-story, 26,000-square-foot hotel provides affordable lodging designed for solo travelers. The ADA accessible cabins range in size from just over 32 square feet to larger 53.8-square-foot units and include a Brooklinen robe, earplugs, an eye mask, and a sound machine and the bathrooms are shared. Guest rooms offer a “sleeper-cabin-style” design “inspired by the efficiency of Japanese capsule hotels, the romance of European train cars, and the communal vibe of boutique hostels.” Others have described the concept as a combination of the Pod Hotel, with its micro-size rooms, and The Jane, which was located in the West Village and originally built as a boarding house for sailors with cabin-like rooms that measured 7-feet square.