Amazon Shifts Gears – Closing Brick-and-Mortar Book and 4-Star Stores Nationwide

After trying an array of brick-and-mortar stores including bookstores, the 4-Star concept, and the cashier-less Amazon-Go concept aimed at reaching “shoppers in more places and bring its online touch into the real world,” Amazon’s innovations were “not enough to counter the march toward online shopping” — physical revenue only accounting for 3% of the e-commerce giant’s sales last quarter. Instead, Amazon will ‘focus more on its grocery markets and a department store concept going forward.”