Flatiron/23rd Street Partnership Rebrands Following January 2022 Expansion
Flatiron/23rd Street Partnership, the business improvement district (BID) located within Manhattan’s Midtown South submarket, has announced its official rebranding following the BID’s expansion in January 2022. Nearly doubling its footprint, the newly named The Flatiron NoMad Partnership includes the entire NoMad neighborhood, having previously only included the southern portion of the district around Madison Square Park. As a result of the expansion, approximately 1,500 businesses have been added to the BID, bringing the total number within its boundaries to more than 6,000. The BID’s new website – https://flatironnomad.nyc/ – has launched, and in addition to news, data and reports about the businesses, people, and places in the district, features an interactive district guide a redesigned Business Support Portal.