ICSC Rebrands in Effort to Widen Membership

Although the initials will remain the same, the International Council of Shopping Centers has rebranded as Innovating Commerce Serving Communities. Decisions for the change are a move by the 65-year-old global trade association for the retail real estate industry to “update its image amid massive changes in the way people shop;” and to widen its membership to include businesses such as technology startups and real estate service providers, among others.

Source:    https://www.cnbc.com/2021/07/19/retail-real-estate-group-icsc-grapples-with-post-pandemic-landscape.html