Luxury Watch Brand Heading to SoHo

F.P. Journe plans to relocate from its longtime 900-square-foot store at 721 Madison Avenue on the Upper East Side in the spring of 2022. The luxury Swiss watchmaker founded in 1999 has signed a lease for 6,210 square feet at 53 Mercer Avenue. The new SoHo store will spread across the ground, 2nd floor and selling lower level of the renovated townhouse located between Broome and Grand Streets. Asking rent for the ground space was $225 per square foot.