NYC & Company Presents NYC Reawakens as Part NYC’s Tourism Comeback Launch

The city’s largest-ever $30 million marketing campaign called NYC Reawakens was announced on April 21, 2021 by Mayor de Blasio and NYC & Company, as preparations get underway to launch efforts for a New York City tourism recovery. A total of 36.4 million visitors are forecast for 2021 by the city’s official destination marketing organization and convention and visitors bureau, recovering more than half of record 2019 volume.