Recovering Tourist Volume Generated $74B in Economic Impact in 2023

New York City attracted 61.8 million travelers in 2023 according to the mid-December report released by New York City Tourism + Conventions, the official marketing organization for the five boroughs. Last year’s visitor volume marked a 93% recovery of the city’s record 2019 visitation levels. Of the $74 billion in economic impact generated, $48 billion came from direct spending (not adjusted for inflation) with activity supporting over 380,000 leisure and hospitality jobs — roughly 9% of the city’s workforce — and thousands of small and minority-owned businesses citywide. At the time of the report’s release, the agency had forecast that domestic travel would reach 51.1 million — a 7.9% year-over-year increase year-over-year, while international visitation, which accounts for nearly half of all visitor spending, was expected to total 10.8 million visitors, marking a 14.9% year-over-year increase led by the city’s five largest international markets —the United Kingdom, and followed by Canada, France, Brazil and Germany. Looking ahead, the current pace of increasing visitor volume puts New York City on track to reach 64.5 million visitors in 2024.