The ‘Great White Way’ Heads into Holiday Season on a High Note
With the winter holiday season quickly approaching, for the week ending November 24th Manhattan’s ‘Great White Way’ boasted its third busiest week since 2019, as theaters saw grosses of $37.5 million, representing a nearly 9% increase year-over-year. According to the latest data from The Broadway League and an analysis of attendance figures by the New York City Economic Development Corp. (EDC), ticket sales pushed the four-week box office average to exceed prepandemic numbers and attendance is up 30% over the last 12 months. While “it’s too early to say with certainty whether Broadway’s fall will translate to continued success for the rest of the season,” thus far on a season to date basis Broadway has “brought in about $860 million” and “attendance for the season just broke 7 million” — a 12% increase from the same time last year for both figures.