W New York – Union Square Re-Opens Its Doors Evoking a Mixed Spirit of Fun and Sophistication

In 2000, Union Square welcomed W New York- Union Square to the neighborhood at 201 Park Avenue South on the northeast corner of East 17th Street overlooking Union Square Park. Upon making its debut in the former Germania Life Insurance Building dating back to 1911, the Beaux-Art style hotel “quickly became a hit with both New York City’s fashion set and international travelers” according to the recent article by 6sqft. In October 2019, Marriott International purchased the 270-key hotel for roughly $166.219 million. As part of W Hotel’s effort to refresh the brand, it traded “its party-hard past for a more sophisticated identity, without losing its sense of fun,” prompting a two-year, $100 million glow-up” of the Union Square hotel. Design studio Rockwell Group was invited to lead the renovation project, having previously designed the hotel’s first iteration. In addition to its 256 rooms and suites, the W New York-Union Square features an expansive two-bedroom penthouse, the Seahorse restaurant, The Living Room — a grand, historic, double-height ballroom dating back to the building’s opening, a state-of-the-art fitness center, and the “only rooftop bar in Union Square.” Since re-opening in September, the new redesign “exudes the same vibrant energy that’s long attracted travelers,” but with a more grown-up feel; and as “one of the most central and well-connected hotels in the Big Apple,” offers the convenience of being steps from the Greenmarket, “basically every subway line that runs through the nexus that is 14th Street, a wide variety of restaurants and shopping, as well as walking distance to Flatiron, Greenwich Village, the East Village and the West Village.

Source:    https://www.wallpaper.com/travel/hotels/w-new-york-union-square-review