Wilson Sporting Goods Opening First NYC Store in SoHo

SoHo will be adding a new sporting goods store to its roster of retail offerings now that Wilson Sporting Goods has secured a long-term lease for 7,200 square feet at 594 Broadway. The recently announced deal that had an asking rent of $185 per square foot will establish Wilson’s New York City flagship upon opening this fall. In addition, the 108-year-old retail brand is opening an adjacent 3,200-square-foot pop-up tennis history museum in the same building before the start of the U.S. Open.

Source:    https://commercialobserver.com/2021/08/wilson-sporting-goods-to-open-soho-pop-up-museum-and-store-for-us-open/